Deezer announced on Monday that AI-generated content now accounts for 44% of all new music uploaded to its platform. The streaming service is currently processing nearly 75,000 AI-created tracks every day, totaling more than two million new machine-generated songs each month.
Struggling with Consumption and Fraud
Despite the massive influx of AI content, listener engagement remains minimal, representing only 1-3% of total streams on the platform. Furthermore, Deezer reports that 85% of these AI-driven streams are flagged as fraudulent and subsequently demonetized to protect the integrity of the streaming ecosystem.
The Rapid Escalation of AI Music
The latest data reflects a consistent and sharp upward trend in AI-generated submissions. Deezer recorded approximately 60,000 AI tracks per day in January, a significant increase from 50,000 in November and 30,000 in September. This volume has surged dramatically since January 2025, when the platform first implemented its proprietary AI-music detection tool, which initially identified only 10,000 AI tracks daily.
Platform Restrictions and Policy Shifts
To maintain quality control, songs identified as AI-generated are automatically excluded from algorithmic recommendations and editorial playlists. Additionally, the company confirmed that it will cease the storage of high-resolution versions of AI-generated tracks effective immediately.
This policy update coincides with the recent rise of an AI-generated track that topped the iTunes charts last week across the United States, United Kingdom, France, Canada, and New Zealand.
Industry Response and Transparency
“AI-generated music is now far from a marginal phenomenon and as daily deliveries keep increasing, we hope the whole music ecosystem will join us in taking action to help safeguard artists’ rights and promote transparency for fans,” said Deezer CEO Alexis Lanternier in a press release. “Thanks to our technology and the proactive measures we put in place more than a year ago, we have shown that it’s possible to reduce AI-related fraud and payment dilution in streaming to a minimum.”
Consumer Perception of AI Content
The announcement follows a survey conducted by Deezer last November, which revealed that 97% of participants were unable to distinguish between music created by humans and fully AI-generated tracks.
The findings also highlighted a clear demand for regulation: 52% of respondents argued that fully AI-generated songs should be excluded from main charts featuring human artists, while 80% advocated for mandatory, clear labeling of AI music for consumers.
Industry-Wide Comparison
Deezer pioneered the tagging of AI tracks at the platform level in June 2025, identifying more than 13.4 million AI tracks throughout that year. Other services are now following suit; in February, the French streaming service Qobuz announced its own plans to tag AI-generated content. Major competitors like Spotify and Apple Music continue to utilize a mix of low-quality content filters and distributor-led transparency efforts to manage the influx of machine-generated audio.
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