YouTube has officially confirmed a price increase for both YouTube Premium and YouTube Music subscriptions in the United States. The adjustments, confirmed to TechCrunch on Friday, impact both new and existing members as the platform looks to adjust its pricing structure.
New Pricing Breakdown
The cost for the YouTube Premium individual plan will rise from $13.99 to $15.99 per month. For those on the family plan, the monthly fee is jumping from $22.99 to $26.99. Additionally, the YouTube Premium Lite tier—which provides an ad-free experience for most content, excluding music videos—will increase from $7.99 to $8.99 per month.
Standalone YouTube Music subscriptions are also seeing a hike. The individual plan moves from $10.99 to $11.99 per month, while the family plan increases from $16.99 to $18.99 per month.
What Current Subscribers Need to Know
These changes apply to both new sign-ups and current members. YouTube has committed to notifying existing subscribers via email at least 30 days before the new pricing takes effect on their accounts.
“We’re updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube,” a YouTube spokesperson stated. “This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music. We continue to offer several plans, ensuring subscribers can choose the option that works best for them.”
This follows the company’s previous price adjustment in July 2023, when YouTube Premium increased from $11.99 to $13.99, and YouTube Music rose from $9.99 to $10.99.
Growth Amidst Industry Trends
Despite the rising costs, the platform has seen significant growth. As of March 2025, YouTube reported 125 million subscribers across its Premium and Music services, a substantial increase from the 100 million recorded in 2024.
var playerInstance_jwplayer_6a794ff77f66c = jwplayer( “jwplayer_6a794ff77f66c” );
playerInstance_jwplayer_6a794ff77f66c.setup({
playlist: “https://cdn.jwplayer.com/v2/media/lv0GaEwB”,
});
YouTube’s decision aligns with a broader industry trend of increasing subscription costs. Major competitors have followed similar paths over the past year: Netflix and Amazon Prime Video implemented hikes last month, while Spotify raised its rates earlier this year. Other services, including Peacock, HBO Max, and Disney+/Hulu, also increased their pricing throughout the previous year.
About the Author
