AI video generation startup Luma has officially launched Innovative Dreams, a new production studio formed in partnership with Wonder Project. The venture aims to blend cutting-edge generative technology with traditional filmmaking, starting with the upcoming Prime Video release, “The Old Stories: Moses,” which stars British actor Ben Kingsley and is slated for a spring debut.
Transforming the Production Pipeline
Innovative Dreams functions as a production services company, uniting director Jon Erwin’s creative team with Luma’s technologists. According to a social media post released Thursday, the company is designed to help studios realize ambitious creative visions by integrating Luma Agents directly into the workflow.
These agents—Luma’s suite of tools for end-to-end text, image, video, and audio generation—allow creative teams to collaborate in real time. Filmmakers can modify sets, props, and lighting on the fly, as well as incorporate footage of human actors during production. “This is a significant improvement over the current virtual production and performance capture processes where things come together only in post,” the company noted. “This is the leverage of AI — not just faster or cheaper, but better than what came before.”
The Shift Toward AI-Driven Filmmaking
Luma is part of a growing movement of AI startups transitioning from providing tools to producing content. Competitor Higgsfield recently debuted an original series, while London-based Wonder Studios is currently developing a documentary. This trend coincides with recent comments from Runway co-CEO Cristóbal Valenzuela, who argued that studios should leverage AI to produce a higher volume of films to improve the odds of creating a blockbuster.
Luma founder and CEO Amit Jain shares this perspective, noting that skyrocketing production costs have placed unnecessary constraints on the industry. By utilizing generative AI, Jain believes filmmakers can achieve greater efficiency and speed without compromising quality. This philosophy serves as the foundation for the collaboration with Wonder Project.
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Real-Time Hybrid Filmmaking
Wonder Project, established in 2023 by director Jon Erwin and former Netflix executive Kelly Hoogstraten, focuses on faith and family-oriented content, such as the 2025 Prime Video series “House of David.” However, Innovative Dreams intends to work across all genres and with a variety of external studios.
In a video detailing the partnership, Erwin explained that Innovative Dreams utilizes a “real-time hybrid filmmaking” process. This method combines performance capture—the technique used in films like “Avatar”—with virtual production, similar to the process seen in “The Mandalorian.”
By leveraging Luma’s tools, the team can film actors in any location and transport them into photorealistic environments. The technology even allows for the generation of entirely new faces that map perfectly onto an actor’s existing movements and expressions, effectively bridging the gap between physical performance and digital artistry.
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